Recycling green waste became compulsory when new legislation was passed in 2003. Local councils rolled out dedicated green waste collection services, and we were chosen by the team at West Sussex County Council to take on the process of composting green waste at our 4-acre site in Tangmere. At first the resulting compost was used on our own Farm, and by other local farmers and contractors. But with green waste recycling growing in popularity, it soon became clear that there was far too much to keep it to ourselves!
History of Earth Cycle
From this largely industrial green waste operation, Earth Cycle was born in 2005 – supplying composts, topsoils, barks and mulches locally. Much of the focus remained on trade sales, and local landscaping firms and contractors, who were impressed with the quality of the product (which was peat free and organic) and our accreditations (including PAS100 and BS3882). They began ordering in bulk, collecting from our Hampshire or West Sussex sites or opting to have loads delivered to site; we built close relationships with national delivery companies and even invested in our own truck to manage local deliveries. In time Earth Cycle also began to be more widely known amongst dedicated gardeners, who were keen to use quality soils and composts which were chosen by professionals.
The pandemic and a boom in gardening
The Covid pandemic, and subsequent lockdown across the UK, changed the shape of Earth Cycle almost overnight. With millions of people restricted to their own homes a boom erupted. Gardening became a vital pastime and created a new audience of keen gardeners who needed to order online and have what they needed delivered direct. This period fundamentally changed the way in which many people shopped for garden products and bought with it newer, younger customers who discovered a love of gardening and growing their own.
Our history of recycling green waste to create nourishing, nutrient rich soils, composts and mulches meant we were well placed to enjoy this incredible gardening boom, and Earth Cycle became a larger player in the horticulture sector. Our online store, home delivery service and eco-friendly products became a lifeline for new and seasoned gardeners alike. As Earth Cycle’s presence grew there was a growing demand for complementary products too. So we researched and added other items including decorative stones for landscaping projects, logs from sustainable British supplies and high quality British made tools.
A new look
As our original purpose shifted, and after 20 years with the same look and feel, it felt the time was right to review the brand’s identity, which had originally been designed to appeal to a local trade audience. It was important to capture a more modern design, and one which properly echoed Earth Cycle’s values – to act ethically and sustainably, champion green spaces, celebrate heritage and make an impact.
Earlier this year we rolled out a brand new look with a refreshed brand and website. We’re also working with a dedicated set of partners to extend our range to better meet the needs of gardeners – adding seeds and gardening essentials including organic feeds, recycled pots and watering cans and eco-friendly pest control products.
Today Earth Cycle is a consumer brand that provides gardeners and landscapers across the UK with premium garden supplies. Whilst remaining true to its initial remit – to recycle green waste into a quality product which can be restored back into the earth – we’re proud that our fresh look better echoes all that we offer gardeners as they enjoy time in their green spaces.
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